Newburyport, MA – April 15, 2013 – Strand Marketing, (www.strandmarketing.com), an inbound/outbound B2B marketing agency, is pleased to announce the selloff of its GroupUp brand. Established in 2005, GroupUp was designed as a team organization site and evolved into both a social networking platform and an aggregate site for content. It's also been used to track earned and social PR that Strand Marketing publishes for clients, replacing traditional clipping services. This service will remain and live under a new moniker for Strand as DataStreet.
Friend Corporation has purchased the rights to the GroupUp trademark and intends to create a mobile app to be deployed on the iPhone network.
Details of the transaction were undisclosed.About Strand Marketing